Private healthcare cover in South Africa is complicated. Between medical aid, gap, primary care, hospital insurance, travel insurance and even pet insurance, we are just overwhelmed by choice.
It’s no surprise we so often make uninformed healthcare choices, and this needs to change.
We’re making things simpler
Boost! Medical Aid Guide is a free, digital magazine that introduces and explains our healthcare options. It’s the first time South Africans can feel empowered to make informed choices about their self-care options and health cover.
Boost! is published by the same team that runs rehealth.co.za: the medical aid information site that has helped 500,000 South Africans find the right medical aid.
Sounds like something of interest to your brand? You can advertise your product.
Why digital?
Digital magazines are becoming extremely popular. The high cost of printing “real” magazines means that a glossy magazine can now cost over R100 and advertisers can pay R65,000+ for a full page ad (!). That’s a lot of financial pressure.
Boost! is digital, and free. It is designed to be easily read on a phone or tablet. The magazine can also be printed out.
- Easy to distribute
- Lower advertising costs
- Easy to screenshot a product/service and share with friends
- Social media and WhatsApp friendly
- Self-print friendly
- No apps or third party products necessary to read
- Links to your website are click-able from within publication
How is it distributed?
Target readers are medical aid members, and those looking for alternatives to medical aid.
Boost! doesn’t require third party apps to be read. It is a .pdf document that can be downloaded onto a phone, tablet or computer with a single click. We encourage it to be shared freely.
Distribution channels include:
- Existing subscribers to the rehealth.co.za newsletter (12,000+)
- Visitors to the rehealth.co.za website (120,000+)
- Social media, organic and paid
- WhatsApp sharing, individual and groups
- PR and cross promotions
- Partnerships
.
We expect at least 100,000 readers in 2024.
